In the middle of every difficulty lies opportunity


“In the middle of every difficulty lies opportunity”. Albert Einstein was a wise man. He is absolutely correct with this famous quote. It’s not always that easy though…

Sometimes we get so bogged down working “in” our businesses, that we don’t have enough time to work “on” our businesses. We can get stuck in a rut, working our butts off day in and day out, just trying our hardest to keep our head above water. Before we know it, twelve months have passed, and our major competitor comes out with a new product invention that stops us in our tracks thinking “Why didn’t WE think of that?!”.

Well, the reason you didn’t think of that is because you’re too close to the business. Your brain is consumed with making sure there’s enough stock; making sure orders are dispatched on time; remembering to send that email to that customer who’s waiting on an answer from you; checking you’ve got enough money in the bank to pay your employees this month; reconciling your invoices; collecting outstanding payments; picking up the kids; cooking dinner; remembering your partner’s name! With all of that going on, how on earth do you expect to have the brain capacity to be able to come up with new ideas?

It’s difficult growing a business. It’s difficult to step back and look objectively at your business and identify areas of opportunity, especially when your To-Do List looks more like a novel than a list. You need help. Despite how it feels, admitting that fact not a sign of weakness, it’s a sign of strength. You are not superhuman. You are a business owner, not a magician. You are not expected to have time to do everything, and certainly not expected to know everything and be good at everything in your business. Overwork for business owners can be a silent killer, affecting not only your efficiency at work, but affecting your personal relationships, your health and wellbeing. Do the words “I don’t have time to make time!” sound familiar to you?

We can help. We understand business. We understand marketing. We specialise in practicality, not flamboyance. We are skilled in analysing businesses and identifying opportunities, then developing targeted strategies along with practical and affordable execution plans to help you capitalise on these opportunities. Whether it be identifying a new channel to expand your existing product sales, or identifying delegation opportunities to free up your time and help you get some of your life back.

Give us a call on 1800 249 056 or email info@impactmarketingservices.com.au. We’d love to work with you.