Is Google about to break up with your business?


Google has announced it will start penalising websites which are not mobile-friendly from the 21st April 2015.

With over 60% of all Google searches now performed on mobile devices, Google has announced that they are changing their algorithm to start ranking websites based on their mobile-friendliness. From the 21st of April, Google will start giving mobile-friendly websites priority over non mobile-friendly websites and ranking them higher in search results, in order to give customers easier access to websites that are easier to use on the mobile devices they are using.

What does this mean for you?

If your website is not currently mobile friendly, then Google will stop showing you the love and will start penalising it in search rankings. This means that your mobile-friendly competitor’s website will be ranked higher than yours in relevant Google searches, and you could start losing potential customers.

How can you protect your business from this change?

If your current website is non-mobile friendly, you have no choice but to upgrade now! If this has been something you’ve been thinking about but have put on the back-burner for some time, it is now time to upgrade. Your website is your most valuable tool in your business, so you need to make sure it is fully optimised and working for you.

If you’re worried about the cost of upgrading, consider this:

  • There has been a 55% increase in people viewing digital content on their mobile devices in the past year.
  • 73% of all web users prefer mobile-friendly websites, and 61% will leave a site if it is not mobile-friendly.
  • 73% of people will research a product or business on their mobile before calling or visiting a store.

By not upgrading your website now, think of the potential business you’re losing.

Never fear, we can help!

All websites that we create are mobile friendly, and fully responsive for all devices.

For free advice and more details on how we can get your website up to scratch before Google breaks up with you, call us on 1800 249 056 or email info@impactmarketingservices.com.au.